Not all pepper is created equal.
I've never been a ground pepper person, really; it didn't add much flavor, and if I wanted something spicy there was usually a bottle or seven of hot sauce handy. Even fresh-ground Tellicherry pepper didn't do the trick for me.
However, I'm a new believer, courtesy of Penzey's Sarawak Black.
Bright, fruity, intensely spicy; it's actually flavorful, not just...peppery. Goes well with just about everything. Who'da thunk?